I'm a +Bzzagent @Bzzagent and love the benefits of testing new products for free and being the first to find out about new gadgets and gimmicks, My latest campaign is for Vaseline Compressed deodorants.
Vaseline have released a new deodorant which is really small and dinky, but the 75ml can hold the same amount of product as the 150ml can. To do so Vaseline has, after 10 years of research, re-engineering the spray system which has let them reduce the amount of gas needed.
They claim: 'The same protection and care you’d expect from Vaseline but in a smaller, more environmentally-friendly pack that lasts just as long as the big can.'
Put simply: it sprays less gas and more deodorant! There's even a little video if you fancy a look: http://www.youtube.com/watch?v=FYBunxeErhM
But aside from the facts and figures is the product really worth the hype?
I found the can much handier for usage, (we've all struggled to apply deodorant under a top), even whilst juggling children the shaped can and soft rubber button have made it much easier. The size is definitely aimed at handbags and ( barring tiny clutch bags), this is an ideal design win, though it might get a bit lost in my handbag/ rucksack.
The scent whilst a little stronger than some other brands is very clean and refreshing, and not too girly and floral. The fragrance easily lasts the claimed 24 hours, despite chasing children around a park and hefting shopping home (It is a very steep hill!)
I commend Unilever and Vaseline for what they are achieving with this product, and I can honestly see it becoming a bathroom staple in my house.
If you've tried the product, released 04 Feb 2013 get in touch and let me know what you make of it. x
[My inner eco-geek insists that I include the following links, in case you are interested in the sustainability aspect of the company.]
Vaseline is owned by the conglomerate Unilever which makes and sells products for more than 400 brand names worldwide. Sure and Dove deodorants, owned by Unilever, have also been compressed into smaller cans.The facts on the website make for jaw dropping reading "If 1 million people switched to compressed deodorants, we could save 720 tonnes of CO2 and enough aluminium to make over 20,000 bikes. 87% of local authorities in the UK accept empty aerosols for recycling – be they deodorants, body sprays, hairsprays, air fresheners etc. "
Two billion people use Unilever products on any given day and Unilever are deeply concerned about sustainable living. Unilever has already reached the milestone of 100 per cent of sites sending zero waste to landfill in 18 countries with over 130 Unilever factories across the world, from Costa Rica to Japan, send no non-hazardous waste to landfill. So this latest product is completely in line with the companies aims and ambitions.
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