Savvy Circle New Ariel 3in1 Pods Review

I'm  a member of +SupersavvymeUK  Super Savvy Me and the Savvy Circle and love the benefits of testing new products for free and being the first to find out about new gadgets and gimmicks.



This campaign was for a Ariel 3 in 1 pods . It takes place over the space of 8 weeks and is shared with 5000 other members, boy that's a lot of washing! We all received a full sized box of Ariel 3 in 1 Biological Pods (16 pods in total), 10 individual samples and 10 50p off vouchers to share. This newly designed detergent claims to be the first to to contain 3 separate compartments to clean, lift stains and brighten washing. All delivered in a mess free easy dose unit, they are extremely concentrated, containing only 28 ml each. 



Available in 2 other varieties; Colour and Style and with Febreze, they are identifiable by the coloured box stickers (green, purplee and blue). They use 40% less packaging than liquid Ariel varieties and the plastic film is 100% soluble and biodegradable. Making them more environmentally friendly than before. After 8 years and 8 tonnes of washing tested, Ariel claim impeccable cleaning at 30°C and the ability to save us all time in our day to day laundry lives.

As you can see the new product looks very classy and stylish. Its easy to use, with one pod for 5kg of washing. The only major down fall I could see was the desire to see how squishy the pods were, obviously I resisted the urge and hence didn't end up cleaning up any burst ones.

I can attest to the brightening effect of the detergent, though barely noticeable at first after a couple of washes there is a clear difference. Which does makes for some interesting pairs of white socks, when the odd one's been missing for awhile. The colours appear to have a bit more 'pop' to them as well, which will definitely lengthen clothes wear and tear.



This was the ultimate test of Ariel's cleaning powers; a  Tomato Soup incident 'helpfully' cleaned up by children.After destroying a black tea towel, they moved onto 3 white one's. In reality this is quite a common stain for my household, soup is tricky at the best of time but with a 2 year old its seems so much more damaging.

In all honestly I did believe these completely ruined, and took the executive decision to not wash at 30°C. Instead a thorough 60°C  wash with 2 pods, lasting 3 hours was deemed suitable.

Um, okay in hindsight perhaps a 90°C might have been better. I was extremely disappointed in the performance, after 8 years in production I had expected more from the detergent. Surely in amongst the 5000 consumer visits and over 50 patents someone would have suggested Tomato Soup as a test stain.

For me personally I wouldn't bother with the Febreze version, the scent is already out standing. Its been a while since I had a load of washing fragrance the entire house, and the scent lasts ages on clothes as well. In fact the smell was the most remarked upon thing from the samples I gave out. Every one agreed that it was far and away one of the freshest scents they'd had from a detergent.

This was definitely a bumper test package, with great potential for sharing, though you have to wonder about Procter & Gamble's marketing. This campaign wasn't exclusive to SupersavvymeUK,
BzzAgent also got a chance to spread the word of mouth. Perhaps this is just a sign of how effective real life conversations are. Or alternatively it could be because of the companies other very similar product Tide Pods which has suffered such negative publicity this year. With nearly 5000 children in America mistaking the colourful detergent for sweets and many parents campaigning for a change in the product.