Earlier this month this comment from +Chobani was left on one of my posts:
'We've been stalking your blog, and are loving all of your product reviews!
So, we'd love to send you our range of Chobani Strained Yoghurt – they are made with only naturally sourced ingredients and completely fat free with twice the protein of regular yoghurt.
What do you say – can we tempt you?'
I deliberated long and hard on the option of free yoghurt, whilst frantically googling the company to check for obvious signs of a scam (a healthy level of suspicion goes a long way online!). The titbits of information regarding the name change from Greek to Strained yoghurt, and the subsequent packaging revamp, caught my eye first. It showed that the marketing aspect was taking advantage of the situation in a progressive manner in line with a corporate giant. This video introduction by founder +Hamdi Ulukaya explains the origins of a company which after initial production took only 4 years to become the Number One selling brand in America.